Donor Base

There is growing need for non-profits to provide more detailed information to prospect donors in order to receive support. One of the largest tools for evaluating non-profits has recently re-invented their approach–focusing on more subtle intelligence on the financial health of organizations. The purpose of the change was to give donors a way to evaluate non-profits beyond just administrative-cost ratios to a broader understanding of the impact of those non-profits. This defacto ( independent ) charity evaluator has begun to look into the larger concept of impact such as critical factors like expertise, technology and other performance indicators.