Donor Base

According to a new study, Women Give 2010,  by the Women’s Philanthropy Institute households headed by women tend to give to charities more than men. One exception to these finds are households within the widow/widower category. This study compared giving behavior across gender within households of comparable income and circumstance. There were five different income groups included within this study. This study also shows that not just wealthy women have a tendency to give–women of a broad range of income levels contribute to causes and non-profits.

Below is a small sampling from the study, which show how much more likely a women (than a man) would give a donation to a cause:

• International: 55%
• Community 51%
• Religious Institutions 42%
• Health care 38%
• Youth or Family 32%
• Education 31%
• Helping people in Need 18%
• Combined purposes 14%

Source: Women’s Philanthropy Institute, The Center on Philanthropy at Indiana University, 550 W. North Street, Suite 301 Indianapolis, IN 46202, http://www.philanthropy.iupui.edu/womengive/