Donor Base

Fundraising Tips – Context Can Spur Giving

Context is king in the realm of gift giving. Here is a short check list of fund-raising ideas where identity and context are the driving forces of a successful campaign. Sometimes a personal connection is best. If the cause has a personal connection to the potential donor, sometimes the best option is to present the [...]

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When Should I Use Advertising? Keys To Non Profit Management

Although many non profits with either external marketing assistance or great internal teams, can drive marketing efforts purely through the clever use of social media, online tools and low budget engagement tactics. There is a time and place for spending dollars on advertising. Here are some needs that advertising can address: Hiring Staff Job ads [...]

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TwitCause Helps Promote Charities

Twitter is a social beast. This simple micro blogging service has recently gained main stream fame during the Iran elections as a major influence of grass roots political communication and organization. Even CNN reported directly on Twitter as a primary source of information from the protests in Iran. Now, Twitter has announced a new tool [...]

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Traditional Media Still A Strong Choice For Non Profit Marketing

New media is all the rave. RSS, blogs, aggregators, pod-casting, social networking, Skype, online meetings, e-newsletters, cloud computing, widgets and online search has dominated the pages of marketing journals and news for quite some time. Traditional media is struggling to keep the profits rolling in the way it used to. However, traditional media is not [...]

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