Donor Base

Social Media Guidelines For Organizations

The Kentucky Business Network just published an article on creating social media guidelines for corporations. This article can be very helpful to non-profit organizations as well. Essentially this article is a primer for drafting a social media rulebook, with some helpful tips and advice. Here’s the link: Kentucky Business Network: Developing A Corporate Social Media [...]

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Why market a non profit organization?

Just because your non profit organization is a worthy cause it doesn’t mean that you are free from the task of marketing and branding your organization in the way that for profit entities do. Marketing can help define your organization’s unique niche in the “marketplace”. It is also important to communicate both on a visual [...]

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When Should I Use Advertising? Keys To Non Profit Management

Although many non profits with either external marketing assistance or great internal teams, can drive marketing efforts purely through the clever use of social media, online tools and low budget engagement tactics. There is a time and place for spending dollars on advertising. Here are some needs that advertising can address: Hiring Staff Job ads [...]

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Traditional Media Still A Strong Choice For Non Profit Marketing

New media is all the rave. RSS, blogs, aggregators, pod-casting, social networking, Skype, online meetings, e-newsletters, cloud computing, widgets and online search has dominated the pages of marketing journals and news for quite some time. Traditional media is struggling to keep the profits rolling in the way it used to. However, traditional media is not [...]

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