Donor Base

Paul Allen, Co-founder of Microsoft donates half his fortune to charity

Paul Allen co-founded Microsoft with Bill Gates. On July 15th, Paul Allen announced that he will be giving away half of his fortune to philanthropy–an estimated $13.5 billion. This public commitment to giving has been sharpened by a recent project called, The Giving Pledge, by Mr. Gates and Warren E. Buffett, which calls upon the [...]

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Fundraising Tips – Context Can Spur Giving

Context is king in the realm of gift giving. Here is a short check list of fund-raising ideas where identity and context are the driving forces of a successful campaign. Sometimes a personal connection is best. If the cause has a personal connection to the potential donor, sometimes the best option is to present the [...]

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Why market a non profit organization?

Just because your non profit organization is a worthy cause it doesn’t mean that you are free from the task of marketing and branding your organization in the way that for profit entities do. Marketing can help define your organization’s unique niche in the “marketplace”. It is also important to communicate both on a visual [...]

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TwitCause Helps Promote Charities

Twitter is a social beast. This simple micro blogging service has recently gained main stream fame during the Iran elections as a major influence of grass roots political communication and organization. Even CNN reported directly on Twitter as a primary source of information from the protests in Iran. Now, Twitter has announced a new tool [...]

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Green Campaigns Lose Prioritization In A Recession

According to Nielsen’s Global Online Survey, which reports on data from more than 50 countries, green issues have dropped to 14th place on the list of priority concerns. For many, issues of the environment do not possess the immediacy of other concerns during a recession environment. However, this does not mean that green issues have [...]

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Traditional Media Still A Strong Choice For Non Profit Marketing

New media is all the rave. RSS, blogs, aggregators, pod-casting, social networking, Skype, online meetings, e-newsletters, cloud computing, widgets and online search has dominated the pages of marketing journals and news for quite some time. Traditional media is struggling to keep the profits rolling in the way it used to. However, traditional media is not [...]

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Fundraiser’s Haven’t Felt This Bad In 11 Years

According to the Philanthropic Giving Index (PGI) by the Center on Philanthropy at Indiana University, fundraising has continued to decline in 2009. The Philanthropic Giving Index is similar to the Consumer Confidence Index in that it is a measure of economy based on a numeric scale of 0 through 100. The PGI is determined by [...]

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