Donor Base

New report states that women give to charity more than men

According to a new study, Women Give 2010,  by the Women’s Philanthropy Institute households headed by women tend to give to charities more than men. One exception to these finds are households within the widow/widower category. This study compared giving behavior across gender within households of comparable income and circumstance. There were five different income [...]

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Fundraising Tips – Context Can Spur Giving

Context is king in the realm of gift giving. Here is a short check list of fund-raising ideas where identity and context are the driving forces of a successful campaign. Sometimes a personal connection is best. If the cause has a personal connection to the potential donor, sometimes the best option is to present the [...]

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TwitCause Helps Promote Charities

Twitter is a social beast. This simple micro blogging service has recently gained main stream fame during the Iran elections as a major influence of grass roots political communication and organization. Even CNN reported directly on Twitter as a primary source of information from the protests in Iran. Now, Twitter has announced a new tool [...]

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47.5 Percent of Non Profits Have Laid Off Staff To Cut Costs

According to a survey by Campbell & Company, nearly 47.5 percent of all non profit organizations have laid off staff members to cut costs during the recession as donations have notably decreased. Also in the study, 15.8 percent of non profit organizations have put a freeze on hiring.

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