Donor Base

Fundraising Tips – Context Can Spur Giving

Context is king in the realm of gift giving. Here is a short check list of fund-raising ideas where identity and context are the driving forces of a successful campaign. Sometimes a personal connection is best. If the cause has a personal connection to the potential donor, sometimes the best option is to present the [...]

Continue reading...

Why market a non profit organization?

Just because your non profit organization is a worthy cause it doesn’t mean that you are free from the task of marketing and branding your organization in the way that for profit entities do. Marketing can help define your organization’s unique niche in the “marketplace”. It is also important to communicate both on a visual [...]

Continue reading...

Fundraiser’s Haven’t Felt This Bad In 11 Years

According to the Philanthropic Giving Index (PGI) by the Center on Philanthropy at Indiana University, fundraising has continued to decline in 2009. The Philanthropic Giving Index is similar to the Consumer Confidence Index in that it is a measure of economy based on a numeric scale of 0 through 100. The PGI is determined by [...]

Continue reading...