Donor Base

When Should I Use Advertising? Keys To Non Profit Management

Although many non profits with either external marketing assistance or great internal teams, can drive marketing efforts purely through the clever use of social media, online tools and low budget engagement tactics. There is a time and place for spending dollars on advertising. Here are some needs that advertising can address: Hiring Staff Job ads [...]

Continue reading...

Traditional Media Still A Strong Choice For Non Profit Marketing

New media is all the rave. RSS, blogs, aggregators, pod-casting, social networking, Skype, online meetings, e-newsletters, cloud computing, widgets and online search has dominated the pages of marketing journals and news for quite some time. Traditional media is struggling to keep the profits rolling in the way it used to. However, traditional media is not [...]

Continue reading...